Our Company
Sometimes marketing is like playing darts blindfolded. Sometimes we actually hit the Bullseye, but more often than not we are just hoping the dart struck somewhere in the vicinity of the target.
As a young professional, Angela Brown provided local businesses with big-picture marketing advice for several years before making a vital observation: everyone wants new customers, but marketing in business tends to be a guessing game. We try things that we think will help us get new customers. Sometimes it works, sometimes it doesn’t.
Terra Verde was born in 2008 out of this concept. Why not create a marketing firm that both provides marketing products and teaches people how to market?
Jay Conrad Levinson, author of Guerrilla Marketing, calls marketing products “weapons.” Essentially, your digital and print media are means to an end. Printing high quality brochures is not the goal. Instead, your goal is to educate your prospective customers about your business by distributing brochures. Marketing “weapons” are the ways that you increase your revenue.
Angela describes a professional experience that prompted her to put Terra Verde’s wheels in motion: “Some businesses spend thousands of dollars on advertising every month. When the marketing budgets slim down, they don’t know which areas to keep because they don’t know what initiatives are generating results. Why spend thousands of dollars every month on an initiative that may or may not be paying you back? Businesses should be asking the right questions so they will know where their clients are coming from.”
This why Terra Verde exists. Terra Verde teaches you about your target audience, how to create a marketing plan, and then analyze the results. When you market this way, you will be able to pour 100% of your marketing time and money into efforts that produce results.
Within a few months, Terra Verde added a buffet of marketing weapons to help customers execute their marketing plans. With a high-level range of advertising and publicity services delivered by a team with over 100 years of combined experience, our clients will have everything they need to grow their business.
Through Terra Verde, business owners can finally take their blindfolds off and aim their darts in broad daylight.